Creative
Director
Shishir
Madaan

Creative
Director
Hi, I’m Shishir. I build stories people don’t just watch, but remember.
Creative Director working across storytelling, video, and AI-led content.
01

AI-led brand storytelling built from concept to final film, blending narrative structure with generative visuals to create a distinctive, cinematic identity.
02

A narrative-driven AI concept film exploring missed diagnoses and the need for connected health intelligence, told through a patient-first lens.
03

A product-led film showcasing how Jivi integrates with Samsung Health to connect fragmented data into real-time, actionable health insights.
04

An emotional narrative celebrating how strength is shaped across generations, connecting a mother’s upbringing to her future as a grandmother.
05

A relatable, high-energy campaign showing how great deals turn everyday consumers into enthusiastic home cooks—blending humor with product storytelling.








