Jivi Brand Film
AI-led narrative film exploring connected healthcare
What if your health data could actually understand you?
The Brief
Jivi needed a brand film that could simplify a complex idea, connected healthcare powered by AI, into something people could immediately understand and relate to. The challenge was to move beyond features and communicate a larger vision.
The Insight
Health data exists everywhere, but it rarely speaks the same language. People track everything, steps, sleep, reports, but still don’t truly understand what their body is telling them. The gap isn’t data, it’s intelligence.
The Idea
Position Jivi not as another health app, but as the intelligence that connects it all, the brain that makes sense of fragmented signals and turns them into meaningful understanding.
My Role
Creative Direction
Narrative & Script Development
AI Visual Development (Veo-based workflows)
Motion Design & Final Output
Led the project end-to-end, from shaping the core idea to executing the final film—while collaborating across AI tools and motion systems.
Narrative Structure
Hook
A feeling of something being off despite doing everything right
Build
Introducing fragmented health signals and missed connections
Conflict
The inability of traditional systems to make sense of the data
Resolution
Jivi as the intelligence that connects, understands, and guides
Execution
The film was created using a hybrid workflow, AI-generated visuals combined with motion design to build a cohesive narrative.
Veo was used to generate base sequences, which were then refined and structured through motion to maintain continuity, pacing, and emotional tone.
Special focus was placed on transitions and visual consistency to ensure the film felt unified despite being AI-assisted.
Creative Decisions
A cooler color palette was used to reflect the technological layer, balanced with human moments to retain emotional connection.
The pacing was kept deliberate to allow the idea to land clearly, rather than overwhelming the viewer with information.
Visuals were designed to feel slightly abstract, representing systems and signals, while still grounding the story in human experience.
Outcome
The film successfully translated a complex healthcare concept into a clear, engaging narrative.
It demonstrated how AI can move beyond novelty and be used as a tool for structured storytelling, bridging the gap between technology and human understanding.