Jivi AI x Samsung Health: Connected Care
Jivi AI x Samsung Health: Connected Care
What if your health data didn’t just exist, but actually worked together?
The Brief
Create a film that introduces the integration between Jivi and Samsung Health, while clearly communicating its value to users. The challenge was to simplify a technically complex integration into a story that feels intuitive, useful, and relevant in everyday life.
The Insight
People already use multiple health tools, wearables, apps, reports, but these systems operate in silos. Users see isolated data points, but struggle to understand patterns or causes. The real value lies not in more data, but in connecting what already exists.
The Idea
Show how Jivi acts as the intelligence layer that connects fragmented data from Samsung Health and other sources, turning disconnected inputs into meaningful insights and real-time guidance.
My Role
Creative Direction
Narrative & Script Development
Product Storytelling
Visual Direction & Execution
Led the concept and narrative, ensuring the integration was communicated through a clear, structured story rather than a feature-heavy explanation.
Narrative Structure
Hook
Your body sends signals every day, but we only see fragments
Build
Introduction of disconnected data across devices and platforms
Conflict
Lack of understanding behind how different signals relate
Resolution
Jivi connects these signals through integration with Samsung Health, providing actionable insights
Execution
The film combined real-world scenarios with product visualization to make the integration feel tangible.
UI-inspired visuals and conversational interactions were used to demonstrate how users engage with the system in real time.
The pacing was kept clean and structured to prioritize clarity over dramatization.
Creative Decisions
A clean, minimal visual language was chosen to reflect clarity and ease of use.
The narrative avoided heavy technical jargon, focusing instead on relatable scenarios and simple explanations.
Transitions between real life and system visuals were designed to feel seamless, reinforcing the idea of connected care.
Outcome
The film successfully communicated a complex integration in a simple and engaging way.
It positioned Jivi not just as a standalone product, but as a connected intelligence layer that enhances existing health ecosystems.